What Is Content Marketing For SEO

What Is Content Marketing For SEO

What is content marketing for seo is the third tutorial in the series of how to earn money from home online, and if you missed the second tutorial it was what is shared hosting for. Now that I have everyone caught up with the tutorials in this series we can get on with this article, but first I want to discuss your website pages.

What Pages Do You Need On Your Website

The first pages I want to discuss with you are the ones you really are required to add to your website, and those pages are the following:

  • Homepage
  • About page
  • Private policy
  • Cookie policy

What Is A Homepage

Your homepage is the first page people will see when entering your URL into search engines to visit your website, so this should be your most important page to consider how you wish to set it up. You will notice I have chosen to have my most recent business tutorials to be the first thing my visitors see, but you do have the option to write an introduction instead of using my strategy. You also will want to consider your theme, and all themes are not the same so experimenting with a variety of themes is something I recommend.

About Page

This page is just what it sounds like, you want to provide your visitors with a description of what your website or business is all about. Your best strategy is to include a little about you and a lot about what your business can do for the person reading this page. Even though many people don’t read this page, you will find by using keywords in your description benefits your site with search engines.

what is content marketing for seo
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Privacy Policy Page

This page is another must-have when you have an online business website, and for your convenience, I have inserted the link to my privacy page so you can use mine as an example and understand what it consists of better. Feel free to copy and paste my information to your page, but remember to replace my website with your website.

Cookie Policy

This page just became mandatory not so long ago, but without it, you can get yourself into a lot of trouble, so again I am inserting my Cookie Policy for your convenience to use for your own use as well. With all the identity fraud this has become another important page to include on your website, so be sure to add this page pronto if you lack it on your own website or are just designing your business site right now.

Other Website Pages To Consider

You can see on my website I have added other pages to provide more value to my readers, and here are some other ideas on how you can provide value.

Now we have covered your pages and your next step is to learn how to start writing to be successful in this business.

what is content marketing for seo
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Keywords & Keyword Phrases

Before you type your first blog post title you need to understand the importance of keywords and keyword phrases, you will need to do some research to find the best keyword research tool that works for you. I am offering you the opportunity to try Jaaxy my one and the only tool I have been using for years, but let’s look at what other options you have to choose from as well.

If you are on a tight budget and just starting out you might be asking yourself what is the best free keyword research tool, and it just happens the tool with the best reputation is Soovle.

What Are Keywords And Phrases

Keywords are a single word and phrases consist of two words or more, and why these are so important is it is how people are going to find your content that is the most interested in learning from your content. How I learned to use these the most effective is by putting myself in what word or phrase people are going to type into search engines to find information, so by doing this, you make it so much easier on yourself and less overwhelming.

Low Competition And High Traffic

No matter which keyword research tool you use the strategy is all the same, and if you make it simple and avoid over-thinking it will make your search much easier.

  • Low competition I look for is as low as possible, but I try not to compete to choose any words or phrases over 100. I will at the most go with 150 or less depending on the topic, so by taking the time to find the keywords with the lowest competition is my first step.
  • High traffic is my next step which really is the key to narrowing down which words or phrases you want to consider, I focus on the highest traffic and the lowest competition and this is how I rank on search engines with my content.
  • SEO ranking you can get from using Jaaxy which is also valuable, and Jaaxy gives you a green light rating with the SEO score if the word or phrase is high ranking.

The more time you put into researching the better keywords and phrases you are going to find, and this is time-consuming but well worth putting in the time for more traffic and sales.

what is content marketing for seo
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The Keyword Stats For This Article

Since this might still be a little confusing if you are brand new to this business, I will share the stats for my keyword phrase which is the title of this article.

  • Competiton 16
  • Traffic 486
  • SEO 88

So you want as low as you possibly can get for competition and as high as you can for traffic. As for the SEO score you want to shoot for as close to 100 as you can get, but I usually settle for anything close to 90 and higher. You might not have an SEO ranking with the keyword tools you are using, so then you just have to go with the low competition and high traffic strategy.

Content Marketing

This paragraph is going to focus on what is content marketing about, I really feel to put this strategy to use effectively you need to understand what it is all about.

Content marketing is more complex than you might think, but the basic concept is to use your articles to get traffic and sales by ranking high on the search engines. Even more important for this strategy to work is to be providing information your readers see as valuable, so you must do your best to balance your reader’s and search engines needs and wants to make both of them happy. I always put my readers first, and as I see it what good is traffic if you are not providing what your readers expect and need to know.

What Is Content Marketing For SEO

My next tutorial will provide you the exact method to set up your articles for your content to be search engine friendly. Some of the things I will share with you next are the keys to your content marketing to be a success, and this will be how to use your website links and images for the best search engine ranking.

  • External links
  • Internal links
  • Affiliate links
  • Image Links
  • Header tags
  • Keywords & phrases placement

Thank you for reading What Is Content Marketing For SEO

Jeff

35 thoughts on “What Is Content Marketing For SEO

  1. This is awesome especially for those starting out their online business. At first, it can be overwhelming but posts such as these is so helpful because you breakdown the major things that are necessary when building a website. It gives a sense of understanding of the whole process of site building and affiliate marketing. Kudos on a job well done.

  2. I’ve just started with content marketing and have had a tough time understanding all the things that go into seo.
    Your outline and explanations have helped me understand seo much better.
    When you talked about keywords and keyword phrases, you listed some tools that could be used.
    Is there a tool that is inexpensive or free that you can use and that you recommend?

  3. Hey Jeff,

    I love your mentoring site. Your article is great, especially for the newbie who is just starting out. They could do really well with you as their mentor.

    I am still learning about content marketing SEO. I am still yet to add internal, external and other links to my site. It is definitely my next step so I am looking forward to your next post.

    Thanks for sharing, and thanks for being a great mentor to a lot of people.

    All the best,

    Tom

  4. Hey Jeff! 🙂
    Great article. You’re concise and to the point. Where to would you refer a complete beginner if he or she wants to start in online marketing?

    1. Thank you, Jonas

      I thank you for reading and commenting today,
      and as for your question, I would recommend anyone
      interested in getting started with online marketing
      either join Wealthy Affiliate or find themselves a
      good mentor.

      Jeff

  5. Great information here. I am only starting out and find this kind of subject most interesting. I did not know about the cookie policy, perhaps I will come across it when I finish my training. Thank you for the information. All the best for the future.

  6. Nice and very informative article on a very important subject. Especially those of us who have websites are are building them up. Thanks for clearing this up.

    Appreciate it!

  7. Hi Jeff, thank you so much for this post!
    I’ve learned a lot from this article, and I’m also learning about content marketing! Thank you so much for sharing!

    1. Hello, Kelly

      I appreciate you visiting my website and leaving my other readers
      and myself your experience, I am always happy when I provide helpful
      information and resources for my readers

      Jeff

  8. This is a great resource for beginners Jeff!

    Clearly laid out so easy to follow. I wish I had found this when I was starting out.

    Cheers
    Jo

  9. This is a well thought out and informative post on content marketing for SEO. Anyone starting out should have a clear understanding after reading it. Low competition keywords with high traffic are always the best, and it’s well worth taking the time to research properly before writing any post you want to rank in Google:) Thanks for sharing

  10. This is great info for people just starting out with a website, or for those who have had one for awhile and just want to update it. Very valuable tips you have provided here. I’m just learning a lot of this stuff recently, but there is always more to learn. For the cookie policy, do you have to have it as a page, or is it acceptable to just have it as a popup when you first enter the site?

    1. Hello, Carla

      I just recommend you have a cookie policy on your website,
      and many of the new WordPress themes have this policy built-in
      so many new website owners will not have to add this page

      Jeff

  11. What a great post regarding content marketing. This can certainly help those who are looking to make money online by helping them get started in the right direction. Through trial and error, i learned all these things myself. I wish i would have stumbled upon this post before I started.

  12. Thank you so much for your post! I love how you broke down the specific pages necessary for creating a website for an online business. That’s most certainly key information to have. Thanks so much!

  13. Hi Jeff,

    Your article is so helpful for beginners like me. I am still learning a lot about SEO.

    for the keyword planner tools you mentioned, how to use google keyword planner, I found it difficult to use.
    Do I need to pay for it?

    And the cookie policy, what should I write in this page? I dont even know that I have to add this age!

    Thanks for your information. Very well-organized article. I appreciate your effort put in this article.

  14. Excellent article. I didn’t realise I needed a cookie page, so I’ll be looking at that and I’m going to look into including some of your other suggestions. I’m going to bookmark this article for future reference. Great information, thanks.

    1. Hello, Martine

      You can add a cookie policy plugin or add your own page with the policy,
      and some websites are coming with the cookies policy already added so you might
      want to check into that as well

      Jeff

  15. This is a fantastic guide! I am always improving my skills for making my website more visible and rank higher. You hit every nail right on the head an answered questions before a I could even ask them. Thank you for sharing with us 👊

    1. Hello, Rowan

      I thank you for such a nice comment, I am very happy all your questions were answered,
      so I take that as a huge compliment I did an adequate job

      Jeff

  16. Hi Jeff, thanks for sharing your knowledge, as usual your article is very informative. I’m quite new to the online business I would like to know more about the Cooky page. Please forgive my ignorance, but I didn’t insert Cookies in my website, so do I have them on it all the same? If yes what should I do?
    Thanks for your help. In the mean time I saw you have an article on it and I will go ahead and read it.
    God bless
    Andy

  17. Thank you for this post. You have highlighted many questions I had been asking myself for content creation and these are also many things I do on my website as a content creator.
    The main thing I had been having a problem is pricing my work to clients. Do you know how one can do this?

  18. Hi Jeff,
    Great post with loads of helpful information.
    SEO is so important for ranking purposes. We all want to rank as high as possible to get the most traffic available.
    It’s not that we’re supposed to write for Google, but we need to keep them happy if we want our articles to see the light of day, lol.
    Content marketing is the cheapest way for newbies to get traffic. It doesn’t cost you anything but your time. It’s always worked well for me, as long as I publish consistently and regularly.
    Thanks again,
    Suzanne

  19. Thanks Jeff for the great content, I guess I should be embarrassed to say that I wasn’t aware the cookies policy was mandatory, but that’s alright, I have had cookies for the past couple of months.
    Thanks
    Neil

    1. Hello, Besthyip Template

      I truly appreciate you taking the time to comment, and it does motivate me to
      keep writing these business training articles for you and my other readers.

      Jeff

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