What is content marketing for seo is the third tutorial in the series of how to earn money from home online, and if you missed the second tutorial it was what is shared hosting for. Now that I have everyone caught up with the tutorials in this series we can get on with this article, but first I want to discuss your website pages.
What Pages Do You Need On Your Website
The first pages I want to discuss with you are the ones you really are required to add to your website, and those pages are the following:
- About page
- Private policy
What Is A Homepage
Your homepage is the first page people will see when entering your URL into search engines to visit your website, so this should be your most important page to consider how you wish to set it up. You will notice I have chosen to have my most recent business tutorials to be the first thing my visitors see, but you do have the option to write an introduction instead of using my strategy. You also will want to consider your theme, and all themes are not the same so experimenting with a variety of themes is something I recommend.
This page is just what it sounds like, you want to provide your visitors with a description of what your website or business is all about. Your best strategy is to include a little about you and a lot about what your business can do for the person reading this page. Even though many people don’t read this page, you will find by using keywords in your description benefits your site with search engines.
This page is another must-have when you have an online business website, and for your convenience, I have inserted the link to my privacy page so you can use mine as an example and understand what it consists of better. Feel free to copy and paste my information to your page, but remember to replace my website with your website.
Other Website Pages To Consider
You can see on my website I have added other pages to provide more value to my readers, and here are some other ideas on how you can provide value.
- Free Business Classifieds
- Niche Related Resources
- Tips & Tricks
- Gift Cards
- Online Store
Now we have covered your pages and your next step is to learn how to start writing to be successful in this business.
Keywords & Keyword Phrases
Before you type your first blog post title you need to understand the importance of keywords and keyword phrases, you will need to do some research to find the best keyword research tool that works for you. I am offering you the opportunity to try Jaaxy my one and the only tool I have been using for years, but let’s look at what other options you have to choose from as well.
- Moz Keyword Explorer
- Google Keyword Planner
If you are on a tight budget and just starting out you might be asking yourself what is the best free keyword research tool, and it just happens the tool with the best reputation is Soovle.
What Are Keywords And Phrases
Keywords are a single word and phrases consist of two words or more, and why these are so important is it is how people are going to find your content that is the most interested in learning from your content. How I learned to use these the most effective is by putting myself in what word or phrase people are going to type into search engines to find information, so by doing this, you make it so much easier on yourself and less overwhelming.
Low Competition And High Traffic
No matter which keyword research tool you use the strategy is all the same, and if you make it simple and avoid over-thinking it will make your search much easier.
- Low competition I look for is as low as possible, but I try not to compete to choose any words or phrases over 100. I will at the most go with 150 or less depending on the topic, so by taking the time to find the keywords with the lowest competition is my first step.
- High traffic is my next step which really is the key to narrowing down which words or phrases you want to consider, I focus on the highest traffic and the lowest competition and this is how I rank on search engines with my content.
- SEO ranking you can get from using Jaaxy which is also valuable, and Jaaxy gives you a green light rating with the SEO score if the word or phrase is high ranking.
The more time you put into researching the better keywords and phrases you are going to find, and this is time-consuming but well worth putting in the time for more traffic and sales.
The Keyword Stats For This Article
Since this might still be a little confusing if you are brand new to this business, I will share the stats for my keyword phrase which is the title of this article.
- Competiton 16
- Traffic 486
- SEO 88
So you want as low as you possibly can get for competition and as high as you can for traffic. As for the SEO score you want to shoot for as close to 100 as you can get, but I usually settle for anything close to 90 and higher. You might not have an SEO ranking with the keyword tools you are using, so then you just have to go with the low competition and high traffic strategy.
This paragraph is going to focus on what is content marketing about, I really feel to put this strategy to use effectively you need to understand what it is all about.
Content marketing is more complex than you might think, but the basic concept is to use your articles to get traffic and sales by ranking high on the search engines. Even more important for this strategy to work is to be providing information your readers see as valuable, so you must do your best to balance your reader’s and search engines needs and wants to make both of them happy. I always put my readers first, and as I see it what good is traffic if you are not providing what your readers expect and need to know.
What Is Content Marketing For SEO
My next tutorial will provide you the exact method to set up your articles for your content to be search engine friendly. Some of the things I will share with you next are the keys to your content marketing to be a success, and this will be how to use your website links and images for the best search engine ranking.
- External links
- Internal links
- Affiliate links
- Image Links
- Header tags
- Keywords & phrases placement
Thank you for reading What Is Content Marketing For SEO