Digital Marketing Analytics Software

Digital Marketing Analytics Software

Digital marketing analytics software is training to explain what this is, and how to use it for your business. This is confusing for many beginners to understand, and people become so overwhelmed with information they only become more confused, so this training is to make this simple for you to understand.

Understanding Digital Marketing Analytics

The main reason this is so confusing to bloggers and new business owners is they have access to way too much information, so I am going to simplify this for you by only providing the data you really need to concentrate on.

  • Business Metrics
  • Conversions
  • Marketing Data

Business Metrics

This data basically just tells you if you are earning any income from your business, and this is referred to as your ROI. ROI stands for return on investment, and a good example is accessing and managing your workflow optimization. This basically assists you in avoiding wasting time and being more productive, so in this business time is precious.


You might know this better as sales, so by having this data you can avoid wasting time promoting products and services the readers of your blog are not interested in. For those of you with an online store, this is even more important, but most people understand that conversion data means sales.

Marketing Data

Are your new website visitors interested in what you are providing them, and if so how many of them are actually buying. Consider this data as your pre-conversion guide, you will want to focus on the following.

Now hopefully with only three types of data to be concentrating on you will be less anxious, and if you have any questions for me feel free to leave them in my comments at the end of this training.

digital marketing analytics software
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What To Watch For

The three most important data I recommend you make a point to watch are your conversions, website visitors, and your subscriber size to your business newsletter. For more detailed training, I suggest you read Digital Analytics 101. This training provides you an entire article on how to use digital analytics metrics, so if you are hungry for more information this is where I recommend you go.

What Are Digital Marketing Analytic Tools

Digital marketing analytics tools provides you the following important date you need to know, so below I have listed some of the most important data they will provide you.

  • Website Traffic
  • Page Views
  • Click-Through-Rates
  • Email Engagement
  • Social Media Interaction
  • Conversions
  • Leads
  • Page Load Time
  • Page Views Per Visit
  • How Long They Stay On Your Website
  • Downloads
  • Where Your Visitors Are From
  • Returning Visitors
  • New Visitors

So basically these tools takes much of the guesswork out of many of the things you need to know, and the more you know about your visitors the more you can provide what interests them and they see valuable.

Types Of Digital Marketing Analytics Tools

Before I share with you the top digital marketing analytics tools, I think it would be beneficial for you to know the types of these tools that are available. You all should be using Google Analytics, but you might want some of these tools that specialize in specific types of data as well.

  • Content Analytics
  • Customer Analytics
  • Marketing Analytics Software
  • Email Marketing
  • Social Media
  • Website Traffic

This can be a great asset to your business depending on what data is the most useful for your business, so I recommend you keep reading if you are interested in learning more about these tools.

digital marketing analytics software
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Content Analytics Tools

This type of tool is crucial for bloggers who rely on their blog posts for traffic and sales, you will understand your overall performance from your content by using one of these tools.

  • Ahrefs Content Explorer
  • Buzz Sumo
  • Curalate
  • MarketMuse
  • Scoop It Content Director

Customer Analytics Tools

With these tools you can separate your customers categories or groups, and this allows you to target specific customers with marketing campaigns that they would be the most interested in.

  • Altitude
  • Client Heartbeat
  • comScore
  • Crazy Egg
  • Customer Sure

Marketing Software

Digital marketing analytics software allows you to evaluate your marketing strategies, and basically your overall marketing success.

  • Milestone Analytics
  • Sisense
  • Track Maven
  • Hubspot
  • Raven Tools

Email Marketing

I receive about 70% of my income from Mentoring with Jeff from my email marketing, so these tools are essential for any business depending on this type of marketing strategy.

  • AWeber
  • Campaign Monitor
  • Mail Chimp
  • Pardot
  • Email Marketing Plugins

Social Media

You will receive data from your social media business pages with these tools, and what business does not use social media marketing. So everyone reading this training should be interested in these tools, and here are some of them.

  • Buffer
  • Crimson Hexagon
  • Follow Wonk
  • Iconosquare
  • Mention

Website Traffic

You will know exactly how many visitors you had on your website, and the number of page views from each visitor. You can learn so much about your visitors with these tools, and provide them what will get them to keep returning.

  • Clicky
  • Matomo
  • Moz Pro
  • SEMrush
  • SimilarWeb
digital marketing analytics software
Feel Free To Browse The Software Store

Capterra Recommends

  • Singular
  • Upp
  • Looker
  • Infor Birst
  • MoEngage

I just shared their top five marketing software picks, so if you want to check out their entire list read their article Best Marketing Analytics Software.

Digital Marketing Analytics Software

I do apologize if I got a bit carried away with this training, but I always make it a point to provide my readers with as much information I possibly can. You can find even more tools and software for analyzing your business than in this article, but I shared the ones I thought would interest you the most.

12 thoughts on “Digital Marketing Analytics Software

  1. Thanks for explaining the advantages Digital marketing analytics tools provide Jeff – they certainly take the guesswork out of how your website’s performance – these are valuable tools for a website owner.

  2. Hi Jeff,

    What an extensive review about the digital marketing analytics. You seem to be the guru in this area. The marketing software is something I am not very familiar yet.

    Many for this detailed training.

    Kind Regards


    1. Hello, Habib,

      I am happy you enjoyed my article Digital Marketing Analytics Software,
      and I am no expert, I just have been in this business a very long time


  3. This is a really great article. I felt panicky when I started to learn about analytics. There just seemed so much to figure out. Thank you for pointing out what is important so I don’t waste time trying to figure it all out. It can be quite overwhelming for a newbie.
    Thanks for helping me stay calm.

  4. This is a rich content with lots of resource materials for newbie like us.
    Its really going to be of great help.

    Thanks for sharing Jeff.

    My appreciation and kind regards,

    1. Hello, Ufumski

      I am happy you found many good resources in this article, I always try to give my readers as many good resources as I can find


  5. Hi Jeff,

    A really good article. I like the section regarding creating and selling ebooks. I have lots of ideas for ebooks but didn’t know where to create them or how to sell them. Hopefully this software might help me.

    I will let you know how I get on with the software and if I need any help or advice I will get in touch….if that is ok?

    Thank you for sharing and keep up the great work.

    All the best,


  6. Thanks for creating this post to clear up a lot of confusion going around the internet. You explained everything very clear and easy to read. It makes for a great reference to jump back to when needed. Looking forward to your next article Jeff.
    Take care

    1. Hello, Rick

      I am very happy this has provided you a better understanding of Digital Marketing Analytics, and if you are going to invest in any software this is the best type for your money


    1. Hello, Lisa

      I notice you are a first-time commenter on Mentoring with Jeff, and I want to thank you
      for taking the time not only to visit my website, and read my article but to also comment.
      Comments are important to me, I learn so much from the comments my visitors share with me.

      You are correct there are way more than these tools, and some more likely could even be better
      to be using.


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